With this setback came the realization that thousands of other artists must be feeling the same sense of frustration. So, with their new found industry insights, Matt and Lee started releasing their friends' music. Artists paid a small upfront fee to cover operating costs, but they got to keep all the rights to their music, and 100% of the money from their sales. It was a small operation, but it would eventually change the way the music industry did business.

Exactly it will change the business tactics of music industry..