Music Branding Agency Expands to Meet Demands of Non-traditional Spending Among Brands
NonStop Riot (http://nonstopriot.com), a US music branding agency, has secured an undisclosed round of Series B financing from Oakland, CA-based North Venture Partners. The Los Angeles-based firm has worked with a growing list of brand partners including: Ray-Ban, SanDisk, Loopt, slotMusic, and Red Bull among others. The funding will ensure NonStop Riot's continued ability to propel brands and artists to the mainstream.
NonStop Riot CEO Josh Crick comments, "This round of funding speaks to our success over the last three years, and North's support of our growth and strategic leadership in the music branding space. We're excited to have North on our team because of their deep knowledge of music and marketing, their industry connections, and their track record of transparency with entrepreneurs. It's a partnership in the truest sense."
As marketers' love affair with music continues to grow, NonStop Riot has answered their call with brand building strategies and promotional campaigns that balance tangible metrics with social relevance; no small feat in a segment often plagued with me-too tactics that can only measured by "cool". The mutually beneficial relationship between brands and bands provides a new revenue stream for labels, a valuable set of exposure opportunities for artists, and positions the brand as socially-relevant in the consumer's eyes.
"As more and more lifestyle brands shift away from traditional high cost, above-the-line marketing tactics, they are looking for innovative and cost-effective ways to reach and inspire their target. NonStop Riot has �cracked the code' on how to authentically bring together brands with emerging bands to create a memorable consumer experience," explains Alex Bernstein, Managing Partner, North Venture Partners.
NonStop Riot has also launched a website, FeedingYouMusic.com, that aggregates new music from 2,000+ sites hourly providing a front row seat to monitor the bands that are on the cusp of breaking into the mainstream. Bands first tapped by NonStop Riot have gone on to be featured by brands from Apple to Heineken, landed their own series on MTV, and provide the nightly soundtrack for the most popular shows on television.
About NonStop Riot
NonStop Riot is the U.S. music branding agency that brings brands, bands, and consumers together through the strategic use of music. Its team has built and managed music strategies for some of the most influential consumer brands in the US and globally, and they continue to educate the industry at large through music marketing research. www.musicmakesitbetter.com
About North Venture Partners
North is a boutique private equity advisory and consulting firm focused on accelerating the growth of innovative early stage ventures. By applying a revolutionary methodology to scoring, evaluating, and selecting new venture investments, North is making the process of fostering entrepreneurial innovation more efficient. www.dontgosouth.com